It seems like the hottest new device is the Apple iPhone. This device at $500-$600 is quite expensive. The features sound great but how much web viewing can you do on such a small screen. Also you’re locked into one service provider who doesn’t have great coverage or internet speed. The top service plans are about $200.00 a month. Thats a lot of money for a phone no matter how great it is. I guess people want it for the cool factor. Marketing can make you want anything if done correctly.